As principal investors we look to preserve and grow wealth through carefully selected investments with aligned industry partners around the world. This is our core ethos, and we apply it across everything we do.

Our Difference

We are an experienced investment boutique applying proven investment and risk management disciplines in a consistent manner across specialised industry sectors. We act in ways that mirror the values our partners revere, particularly the integrity and teamwork that lead to strong performance.

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Our Approach

Safanad’s unique approach to investing and growing wealth is built upon a consistent set of disciplines that have been established specifically to address today’s turbulent and fast-changing global economy. We embed discipline and transparency in each of our investment platforms.

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What's in a Name?

Legend has it that the Queen of Sheba presented King Sulaiman with a mare named Safanad, meaning “the pure”. Created from the four winds, Safanad was endowed with spirit from the North, strength from the South…

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